Logo Inspiration: 10 Great Logo Design Examples | Blog inside the design (2023)

MEach of the world's greatest logos has been in use for decades or, in some cases, centuries.

What makes those particular logos so resilient about those graphics, even when their brands have struggled?

Not only branding specialists have to work with logos: branding and logo design encompass all design disciplines,Includingdigital product design. Our mentors at Designlab work with students to help themDevelopment of visual and UX design skills, including developing successful logos for apps and websites.

In this article, we share our thoughts on what we believe are the essential ingredients of a successful logo. Grab them and let them be your logo design inspiration.

(Then use InVision Cloud to collect and organize feedbackyour team).

What makes a good logo?

The best logos in the world seem to have these three elements in common:


Almost without exception, the most revered logos are graphically simple. That doesn't mean they're easy to create. Reducing an idea to a basic symbol is often the most difficult part of the logo design process.

The most graphically complex logo in the list below is Coca-Cola, but this is offset by itsconceptualSimplicity: Just the brand name defined in the script.

"The most revered logos are almost always graphically simple."

Logo Inspiration: 10 Great Logo Design Examples | Blog inside the design (1)

Many wonderful logos have no graphic ingredients other than lettering. On this list alone, Coca-Cola, FedEx, and Lego have created a classic logo using just text. Other fantastic examples include Sony, 3M, IBM and countless others.


A logo's memorability is usually directly related to its simplicity.

We were able to identify the single visual concept that made this icon memorableatof logo inspiration on this list - be it a swoosh, an arrow, or a mermaid.

"Many logos, even those of large and successful companies, are not memorable because they cannot be easily associated with a single idea."

Logo Inspiration: 10 Great Logo Design Examples | Blog inside the design (2)

Many logos, even those of large and successful companies, are not memorable because they cannot be easily associated with a single idea. Sometimes because they are too complex and sometimes because they are too abstract. Great memorability usually lies somewhere between these extremes.


A common misconception about logo design is that the icon is neededliterallyrepresent the brand; However, some sort of separation is often helpful and nurturing.

The most literal version on our list is Apple's - but here the brand name itself has a useful separation from what the company actually does. As for the mermaid, gold arches and swoosh, their strength lies in being visually memorable, rather than literally representing what the brand offers.

Time is the hardest test of all. Great logos are able to weather economic storms and offer a focus on identity, authority and stability in turbulent times.

Try Boards to easily share design assets, create mood boards, and more.

All of the logos on this list have been around for decades. Paying attention to the points above—simplicity, memorability, abstraction—is often a recipe for something timeless.

(Video) 7 MIND BLOWING Logo Design Tips ✍

"Great logos are able to weather economic storms and provide a focus on identity, authority and stability in turbulent times."

Logo Inspiration: 10 Great Logo Design Examples | Blog inside the design (3)

We've seen time and time again that brands that get carried away by trends reduce trust and become visually diluted. The classic example is Microsoft (sorry, Bill), who have burned no fewer than five major logo reconstructions since 1980.

We've compiled a list of ten logos that exemplify those values ​​and put the rest of the world to shame.

10. Lego: The Bubble Writing

Designed:1954 (bubble writing), 1973 (current version), 1998 (minor update)

Designer:Various internal Lego employees

years of use:1954 to present

Lego is every child's favorite toy at some point during childhood and represents creativity, freedom and fun. The bright brand logo connects easily with all of these messages.

The first version of bubble writing

It went through many iterations, especially in the early years of the company. The bubble script was first used around 1954, and the current version has been in use since 1973 (aside from a minor modernization in 1998).

The logo is still strong in today's competitive toy market.

9. UPS: A Pro


Designer:Paul Rand

years of use:1961 bis 2003

(Video) 5 MIND BLOWING Logo Design Tips ✍

The two versions of the UPS logo that predate Rand's design

Paul Rand was one of the greatest graphic designers of the 20th century and was behind many acclaimed logo designs including ABC, IBM and Westinghouse. His design for UPS took the "shield" shape of the previous company logo, simplified it drastically and added a charming and distinctive bow at the top.

Unfortunately (IMO) UPS reverted to an armor-only version of the design in 2003.

The 1961 logo is used

Rand's version along with the 2003 update

8. Ferrari: The Prancing Horse

Designed:1947 (in combination with Ferrari lettering)

Designer:unknown/traditionalprancing horseEmblem

years of use:1947 to present

According to legend, the Ferrari logo was not created on a car but on a WWI fighter plane. The famous Italian pilot Francesco Baracca died in action in 1918. Afterwards, his mother apparently asked Enzo Ferrari to put up the graphics that had appeared on Baracca's plane and use them on his cars.

After spending some time on the Alfa Romeos Enzo Ferrari was involved with in the 1920s and 1930s, the Prancing Horse is finally herefirst appeared in a Ferrariin 1947. Ultimately, however, the logo does not impress because of its history, but because it is simple and memorable, and combines ideas of speed and power - perfect for a sports car.

7. FedEx: A Seta


Designer:Lindon Guide

years of use:1994 to present

If you don't know the arrow in the FedEx logo, get ready - there's no going back. Designer Lindon Leader created the FedEx logo in 1994. At first glance, it's a word markset in bold future, the iconic geometric typeface designed by Paul Renner in 1927.

But for this logo, the font is specially modified so that the negative space between the "e" and the "x" forms a nice white arrow. Just as silence is as important as notes in music, white space is just as functional in graphic design as positive elements.

6. McDonald's: The Golden Arches


Designer:Stanley Clark Meston und andere

years of use:1968 to present

Created in 1952 by brothers (non-designers) Richard and Maurice McDonald, the Golden Arches motif was developed by several hands over the next two decades. The current version has been in use for over fifty years!

As with many great logos, its awareness is supported by the broader brand, including the company's distinctive red and yellow color palette. This can be seen in the success of a recent ad campaign that used well-tailored portions of the logo, the two brand colors and little else.

(Video) 15 Creative Logo Design Examples | Animated Logos | Logo Design Inspiration and Trends 2020

5. Coca-Cola: The Script


Designer:Frank MasonRobinson

years of use:1886 to present

Coca-Cola has one of the oldest logos still in use and, like McDonald's and a surprising number of other great logos, was not created by a "designer". In fact, Frank Mason Robinson was the accountant of John Stith Pemberton, the drink's inventor.

The famous Coca-Cola billboard in Sydney, Australia

The logo was based on the Spencerian font that was common in the USA at the time. By retaining its old-school logo across design trends and fads, Coca-Cola has maintained its iconic status.

Broader branding elements, including the famous glass bottle, also helped reinforce the logo's memorability.

4. Starbucks: The Mermaid



years of use:1987 to present

Starbucks' mermaid logo concept originally dates back to 1971, but was simplified considerably in 1987 and made into a "proper" logo. Since then there have been a few more iterations, the last of which in 2011 removed the text and just went with it. the circular logo graphic.

The evolution of the Starbucks logo

Starbucks is a great example of how the primary purpose of a logo is to create awareness rather than literally explaining what a company is selling. Naked mermaids don't seem like the obvious choice for a coffee company. Yet it is precisely for this reason that the Starbucks logo has made it a distinctive brand despite increasing competition. The way the logo has been simplified graphically over the years only adds to its memorability.

3. Woolmark: The Vortex


Designer:Franco Grignani

years of use:1964 to present

It's easy to forget that logos are created for industry and manufacturing standards, as well as brands. Meet the Woolmark logo, commissioned in 1964 as part of an International Wool Bureau design competition. (It is a mark that indicates that a garment is 100% wool.)

Franco Grignani, a well-known and respected Italian artist, was a member of the jury of the competition. However,history says soGrignani was so disappointed with the quality of the entries that he snuck in his own entry under the alias "Francesco Saroglia".

Although Grignani voted for another entry, presumably to cover his tracks, his own design was the winner. The Woolmark logo became one of the most famous of the 20th century.

(Video) Logo design Ideas - Blog Logo design

2. Apple: The bite


Designer:Rob Janoff

years of use:1977 to present

The Apple logo has weathered major corporate changes, including bouts of abject commercial failure in the 1990s and global success in recent years.

The original logo featuring Isaac Newton was designed by Steve Jobs and Ronald Wayne. It only lasted a year.


A unified brand unites the entire range of Apple products.

Its history is similar to the Starbucks logo in that it began as an intricately engraved illustration of Isaac Newton, who discovered gravity (hence the apple). But unlike Starbucks, its abstraction into the simple icon we know today happened all at once when Rob Janoff created the multicolored striped version in 1977. Since then the shape has remained the same, although it has been designed in many different styles. . paths since 1999.

1. Nike: Oh Swoosh


Designer:Carolyn Davidson

years of use:1971 to present

The Nike "Swoosh" is one of the most famous symbols out there, but its early days weren't all that great. It was designed in 1971 by designer Carolyn Davidson, who was a student at Portland State University at the time. The task was to capture the idea of ​​the movement.

Davidson's original drawings

Initially, she was paid $35 to create the logo, although she later received shares in Nike. The company is now ranked 89th on the Fortune 500 with a market valuation of over $100 billion. It was $35 well spent.

The logo still used on the sneakers of 2019
(Video) 10 logo design trends and ideas for 2023


How do you write an inspiration for a logo? ›

  1. Do The Work First. Many times people think the logo equals "brand." ...
  2. Keep It Simple. The best branding is classic and timeless. ...
  3. Integrate Voice Of Employees. ...
  4. Think Of The Emotion You Want To Convey. ...
  5. Start With The Brand Story. ...
  6. Make It Memorable. ...
  7. Go With Your Gut. ...
  8. Keep It Minimal.
Apr 10, 2020

What makes a good logo your answer? ›

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What are the 3 rules of good logo design? ›

The 3 Rules of Good Logo Design
  • Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
  • Distinctive & Memorable – It has to be unusual enough to persist in our mind. It should pass the "doodle test."
  • Simple – Logos are displayed across various mediums in many different sizes.

What is a good example of logos in writing? ›

Logos examples

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.” “The state has not produced one iota of medical evidence to the effect that the crime Tom Robinson is charged with ever took place.

What is a logo example? ›

A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition.

How do I make my logo stand out? ›

  1. 6 Tips To Help Make Your Logo Stand Out. Know Your Audience, Know Your Brand, Be Unique. ...
  2. Know your audience. ...
  3. Be Original, Be Yourself. ...
  4. Don't Make It Too Complicated. ...
  5. Consider negative space. ...
  6. Understand Your Logo's Meaning. ...
  7. Color Is One Of The Most Important Aspects Of A Logo.
Sep 27, 2018

What are logo short answers? ›

A logo refers to an image, emblem, or symbol used to represent something. Usually, a logo represents a company, organization, product, or service, and is equivalent to a trademark. The image shows the logo of Computer Hope.

What is most important in a logo? ›

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

What are the 7 elements of logo? ›

7 Elements of a Great Business Logo
  • It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
  • It's memorable. ...
  • It's timeless. ...
  • It's relevant. ...
  • It has high-quality typography. ...
  • It contains the appropriate colors. ...
  • It's versatile.
Mar 9, 2022

What are 4 elements of a good logo? ›

Logo brand, Style, Colours, and font are the four basic elements of logo design. It is a crucial part of the design process where you must put in a lot of thought and effort to come up with something unique and distinctive.

What are the 7 steps to design a logo? ›

Whether you choose to design a logo yourself, hire a designer, or use an online logo maker, the process will involve the same 7 steps:
  • Develop your brand identity.
  • Look for design inspiration.
  • Choose colors that reflect your brand.
  • Pick a font.
  • Create several rough versions.
  • Get feedback.
  • Polish your winning design.
Oct 18, 2019

How a perfect logo should be? ›

How to make a good logo
  1. Explore conceptual icons.
  2. Use the space you have.
  3. Play around with caps or lowercase.
  4. Consider handwritten fonts.
  5. Balance your tagline.
  6. Adjust your name and tagline.
  7. Let your logo breathe.
  8. Ensure readability.
Jun 29, 2021

What are the 4 rules of good design? ›

Good design makes a product understandable. Good design is unobtrusive. Good design is honest. Good design is long-lasting.

What are successful logos? ›

A successful logo is one that's been well executed. Perfect lines. Perfect shapes. Perfect colour choice. I frequently see logos that have a great idea, and so much potential, but the way they've been put together is not quite there.

What are 6 examples of logos? ›

Well, there are generally 6 types, but depending on how specific you get, there may be from 5 to 8. They are: Wordmark, Lettermark (Monogram), Pictorial Mark, Abstract Mark (both often referred to as icons), Emblem, and Combination Mark.

What are the 5 basic type of logo? ›

The five basic categories of logo styles are: wordmarks, lettermarks, brandmarks, combination marks and emblems. This post is going to explain how each category is defined, give you some famous examples and explain when and why they should be used.

What is a simple logo design? ›

Simple logos are often just wordmarks (i.e. a business name without any imagery), or designs that use a very simple icon. By stripping away any “extra” elements, you're left with a logo that looks good in all contexts.

How do I make a high quality logo? ›

Here are the most important steps to designing a logo:
  1. Understand why you need a logo.
  2. Define your brand identity.
  3. Find inspiration for your design.
  4. Check out the competition.
  5. Choose your design style.
  6. Find the right type of logo.
  7. Pay attention to color.
  8. Pick the right typography.

How can you describe a logo? ›

A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others. It also functions as the face of your business.

What is logo in one word? ›

A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

What a logo is important? ›

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

What is a logo summary? ›

An effective logo design brief will include an overview of your brand, description of the project, goals, target audience, competitors, style preferences, deliverables, budget, project timing, examples of existing design work, and finally, guidance on what to avoid.

What does every logo need? ›

An effective logo should have a design that conveys your brand personality, a style choice consistent with your identity, your business name, and a relevant color choice.

What not to do when designing a logo? ›

7 Mistakes to Avoid When Creating Your Logo
  1. Not Knowing Your Company. ...
  2. Not Knowing Your Customers. ...
  3. Using Too Many or the Wrong Colors. ...
  4. Using Too Many or the Wrong Fonts. ...
  5. Getting too Much Inspiration from Trends. ...
  6. Using Too Much Detail. ...
  7. Copying Another Logo.
Feb 24, 2020

What makes a logo fancy? ›

Luxury logo design must reflect style and exclusivity. There are many ways to achieve this, including selecting the right color, creating a unique and exclusive form, and ensuring that the logo is nothing short of perfection. From haute couture to supercars, luxury logo design needs to be carefully considered.

What are five basic rules for creating a successful logo? ›

5 Cardinal Rules of Logo Design
  • Your logo should reflect your company in a unique and honest way. ...
  • Avoid too much detail. ...
  • Your logo should work well in black and white (one-color printing). ...
  • Make sure your logo's scalable. ...
  • Your logo should be artistically balanced.
Feb 14, 2005

What are the 13 design principles? ›

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.

What is the first rule of logo design? ›

1. Preliminary Work Is a Must. Preliminary sketches are an important first step in designing an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator.

What are the 5 elements of brand image? ›

Five Key Brand Elements:
  • Brand Position. ...
  • Brand Promise. ...
  • Brand Personality. ...
  • Brand Story. ...
  • Brand Associations.

What is the basic element of logo? ›

The first element that needs attention in logo design is the accuracy of brand messaging. This requires that the designer take the logo as a whole, after considering each individual element and weigh it against the personality of the brand to ensure that it is a good representation of the company behind the name.

How do you structure a logo? ›

Here Are The Few Tips On How To Structure Your Logo Presentation
  1. Explain The Story Behind Your Logo. Logos are designed after analyzing the brand thoroughly. ...
  2. Present Different Variations Of Logo. ...
  3. Talk About The Features. ...
  4. Present Logos In Practical Situations. ...
  5. Make It Look Professional.
May 20, 2019

What is a good shape in logo? ›

If you're looking for a professional and strong logo shape for your business, a square or rectangle may be the right choice. Squares are the perfect vehicle to contain or frame visual elements. They anchor the eye and draw attention to the most important aspects of your logo design.

What are the 12 rules of design? ›

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

What is the golden rule of design? ›

You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.

What is the 90% rule in design? ›

In computer programming and software engineering, the ninety-ninety rule is a humorous aphorism that states: The first 90 percent of the code accounts for the first 90 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time.

How do you write a good inspiration? ›

There are five steps to writing inspirational stories:
  1. Cultivate empathy. Before writing inspirational stories, you'd need to have strong empathy in how people feel. ...
  2. Create relatable characters and ideas. ...
  3. Deliver the struggle positively. ...
  4. Deliver hope. ...
  5. Conclude with tips.
Jan 29, 2019

How do I write my inspiration? ›

How to Find Inspiration and Motivation to Write Your Next Book
  1. Delete and Start Over. Perhaps you've managed to scribble a few words on paper. ...
  2. Start Writing Anything. If you have nothing written and no idea of what to write, just start writing. ...
  3. Try Writing in a Different Form. ...
  4. Watch Documentaries. ...
  5. Interview Yourself.

How do you write a brief for a logo? ›

An effective logo design brief will include an overview of your brand, description of the project, goals, target audience, competitors, style preferences, deliverables, budget, project timing, examples of existing design work, and finally, guidance on what to avoid.

How do you write inspiration in a sentence? ›

Example Sentences

His paintings take their inspiration from nature. She had a sudden inspiration. They would have the party outdoors! Deciding to have the party outdoors was sheer inspiration.

What are the 4 kinds of inspiration? ›

Three kinds of inspiration (and how they relate to three different parts of the body)
  • 1. “ From the Head”: Rational Inspiration.
  • 2. “ From the Gut”: Emotive Inspiration.
  • 3. “ From the Subconscious”: Serendipitous Inspiration.
Jan 27, 2020

What is inspiration and examples? ›

inspiration noun (IDEAS)

someone or something that gives you ideas for doing something: The golden autumn light provided the inspiration for the painting. He went to church, perhaps seeking divine inspiration.

What inspires you the most answers? ›

Good Answers to the Tricky Interview Question "What Motivates You?"
  • learning new things.
  • acquiring new skills.
  • meeting deadlines, goals and targets.
  • coaching others.
  • improving processes, finding ways to solving problems.
  • leading a team or being a part of a team.
  • completing a difficult project.
  • overcoming challenges.
Feb 24, 2023

How do you write inspiration in short form? ›

For those of you in the latter camp, you've likely caught on by now: inspo is a clipped and modified form of the word "inspiration." It follows in the footsteps of such esteemed lexical units as convo and rando (for conversation and random, respectively).

What is the easiest thing to write about? ›

If it's a short story, flash fiction, or even a novel you're in pursuit of, these topic ideas will get the words flowing.
  • 1 Get inspired by a song. ...
  • 2 Reinvent a childhood memory. ...
  • 3 Write about a person you see every day but don't really know. ...
  • 4 If your pet were a person . . . ...
  • 6 Grab a writing prompt to-go.
May 16, 2019

What should a logo include? ›

7 Elements of a Great Business Logo
  • It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
  • It's memorable. ...
  • It's timeless. ...
  • It's relevant. ...
  • It has high-quality typography. ...
  • It contains the appropriate colors. ...
  • It's versatile.
Mar 9, 2022

How simple should a logo be? ›

The logo should be as simple as possible so that people, your potential audience, can remember it easily and quickly. That is simply a matter of the human brain, and in addition to all the things we have to remember during the day, make sure you also remember your elegant logo.

How do you use logo in a short sentence? ›

The city is designing a logo and has asked companies to send in merchandising suggestions. We are happy because we use the logo! The name and logo followed on from that. They suggested a font, which is still the company logo today.

What are simple sentences for inspire? ›

Example Sentences
  • He inspired generations of future scientists.
  • Her courage has inspired us.
  • His discoveries inspired a whole new line of scientific research.
  • Her first novel was inspired by her early childhood.
  • The news inspired hope that the war might end soon.
Apr 15, 2023

What is inspiration words? ›

Inspirational word: a word used to mentally stimulate one toward a specific outcome.

What words mean inspiration? ›

Synonyms of inspiration
  • motivation.
  • encouragement.
  • impetus.
  • incentive.
  • stimulation.
  • reason.
  • stimulus.
  • inducement.


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